Our vision is to grow our business, while decoupling our environmental footprint from our growth and increasing our positive social impact.
Our business has always been driven by a sense of purpose, social missions to improve business outcomes.
We continue to believe that business must make a positive contribution to addressing the challenges the world faces and that this is the only way a business will succeed. In 2016, we launched The Waqf Program – our strategy for sustainable growth, setting out our determination to build a sustainable business that will also contrubute for the long term positive change in their communities.
We continue to work towards the ambitious targets we have set ourselves for halving our environmental impact, improving the 1 billion people, and enhancing the livelihoods of millions. We will grow our business by building on our strengths – combining our scale and expertise with our understanding of consumers in diverse markets to continue providing brands and services that people want and need.